Yokohama Vs Michelin Tires: Which Brand is Better?

Choosing tires means finding the right balance of quality and cost. We’ll compare Yokohama and Michelin. First, we’ll explore their products and customer value. Michelin is a top tire maker, but Yokohama is also known for quality. Now, let’s see how they compare.

Yokohama Vs Michelin Tires

An Overview of the Two Tire Brands

FeatureYokohama TiresMichelin Tires
Grip & TractionOutstanding grip and traction in various conditions due to optimized tread designImproved handling and traction in dry/wet conditions with new tread technology
LongevityStrong, long-lasting rubber composition backed by manufacturer’s warrantyDesigned for maximum durability, reducing the need for frequent replacements
Noise ReductionAdvanced construction and noise dampening technology for a quieter rideQuieter ride with innovative technology, contributing to fuel efficiency
All-Weather PerformanceConsistent performance in various weather conditionsEnhanced traction in dry or wet situations for increased safety
SafetyIncreased safety during braking and corneringDependable, high-quality rubber for safe driving experience
Fuel EfficiencyContributes to decreased fuel consumption and comes with a manufacturer’s warranty

What to Know About Yokohama

The Yokohama Rubber Company, Ltd., was founded in 1917 by Yokohama Electric Cable Manufacturing and BF Goodrich. Its success soared when it began supplying tires to major Japanese automakers like Nissan and Toyota. This move solidified its position in Japan’s rubber industry.

Over a hundred years later, Yokohama is a leader in tire manufacturing. Their ADVAN tires are very popular and have boosted the company’s reputation and market share.

What to Know About Michelin

Michelin, a top tire maker, started in 1889 as a French rubber firm for farm gear.

It’s known for key innovations. In 1891, it made the first removable pneumatic tire. A cyclist later used it to win a long race.

In 1934, Michelin introduced run-flat tires. These let cars run even with a flat.

Then, in the 1940s, it launched radial tires. These improved car handling and gas mileage.

Differences Between Yokohama and Michelin Tires

I’ll compare Michelin and Yokohama tires to find the better performer. Then, I’ll analyze their differences in durability, warranty, and cost.

1. Dry Performance

Michelin and Yokohama tires both perform well in dry conditions. Now, let’s compare the Yokohama Avid Ascend LX with the Michelin Defender T+H.

These are standard all-season touring tires. They offer good traction and braking. However, the Michelin Defender T+H is slightly better in these areas. Also, it responds better to steering than the Yokohama tire. This difference is small but significant for those looking for a better driving experience.

2. Wet Performance

Let’s compare wet performance for two ultra-high-performance all-season tires. These are the Yokohama ADVAN Sport A/S and the Michelin Pilot Sport A/S 4.

The Yokohama tire delivers good wet handling and cornering. However, the Michelin outperforms it. It provides better steering, traction, and wet braking. As a result, the Michelin is a top choice in its category.

3. Winter Performance

We will assess Yokohama YK-HTX and Michelin LTX MS2 all-season tires for winter use. Neither has the 3PMSF symbol, meaning they aren’t for deep snow. However, both are good for pickups, crossovers, and SUVs.

In light snow, the Michelin LTX MS2 outperforms the YK-HTX. The YK-HTX might work in some snow conditions but falls short of the LTX MS2.

4. Noise and Comfort

We will now evaluate two common all-season touring tires: the Avid Ascend LX and Defender T+H. First, we’ll check their noise and comfort levels.

Both tires are quiet. The Defender T+H is slightly quieter. Yet, the Avid Ascend LX offers a bit more comfort. It smoothly handles bumps, leading to a more comfortable ride. So, the Yokohama Avid Ascend LX outshines the Defender T+H for a luxurious experience.

5. Longevity

Michelin Defender tires are known for lasting long and wearing evenly. In comparison, Yokohama tires face tough competition.

For example, the Michelin Defender T+H scores an 820 in treadwear on the UTQG scale. In contrast, Yokohama’s Avid Ascend LX scores 800, Avid Ascend GT 740, and Avid Touring-S 620. They all rate well, but Michelin’s Defender T+H leads.

6. Warranty

The warranty offered by tire manufacturers reflects their confidence in their products. In this aspect, Michelin stands out with superior warranties compared to Yokohama.

Michelin offers a 60-day satisfaction guarantee, which is longer than Yokohama’s 30-day policy, the industry standard. While both brands offer similar treadwear warranties on some models, Michelin generally provides better warranties than Yokohama.

7. Cost

Michelin tires are usually pricier than Yokohama tires. For instance, a Yokohama Advan Sport A/S+ costs about $130, while a Michelin Pilot Sport A/S 4 is around $175. Michelin justifies its higher prices with better quality. However, Yokohama tires offer good value and performance. This makes them a smart choice for budget-conscious buyers.

Customer Reviews

Customer feedback from sites like Reddit is positive for both Michelin and Yokohama tires. Yet, there are some issues.

Yokohama tires, like the Avid Touring-S and Avid Ascend GT, often get 4 out of 5 stars on Tire Rack. But, the Advan A048 has grip problems after some use.

Michelin tires are also well-liked for their quality and performance. Some complaints mention early wear, despite proper care. However, most feedback is positive.

Frequently Asked Questions

Which is better, Yokohama or Michelin?

Michelin is a top tire maker known for quality, technology, and performance. It’s the best choice for those who value these factors. Meanwhile, Yokohama offers great performance at a lower price. It’s ideal for budget-conscious buyers.

Are Yokohama tires really good?

Yokohama tires are seen as affordable compared to bigger brands. They get many positive reviews for their performance and all-season designs on retail sites.

Is Yokohama a premium tire?

Yokohama is the world’s 8th largest tire maker, showing its premium market position. Despite offering high-quality tires, it’s less known in places like the UK due to limited availability.


In a comparison between Yokohama and Michelin tires, Michelin wins in most areas, highlighting its popularity and quality. However, we shouldn’t overlook Yokohama.

Michelin has the upper hand in some ways. Yet, Yokohama tires are a good, more affordable choice with strong performance. The decision between the two depends on personal needs and preferences.

I hope this comparison helps you make a smart choice.

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